Facebook Pages and “Many-to-Many” Marketing

17 Feb

Facebook Pages and “Many-to-Many” Marketing – The Clickable Search Engine Marketing Blog – Advertising |

Pyramid vs. Many to Many advertising

This article speaks about the importance of having a Facebook page as a business owner. Some key thoughts from the article:

“People are on Facebook, and they’re going to talk about you. By owning and claiming your presence, you have the ability to start participating in the conversation.”

“In most cases, it’s easier to get Facebook users to interact with your page than it is to get them to interact with your website.”

“The increasingly digital world we live in has forced B2B and B2C brands to think beyond their traditional marketing – where a few people decide the brand messages their audiences receive – to programs and campaigns that originate with and revolve around the audience’s digital life. Facebook is one of the important aggregators of these audiences.”



Posted by on February 17, 2012 in New Media


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4 responses to “Facebook Pages and “Many-to-Many” Marketing

  1. juliealong

    February 20, 2012 at 3:05 PM

    I think the inforgraphic posted in your blog really summarizes the point of many to many marketing! I only wish the original source image was larger. I usually pin these types of graphics on my Pinterest board for branding.

    • dainmcquarrie

      February 20, 2012 at 3:28 PM

      Hi there! Sorry about the size of the image. I made it larger. Go ahead and try it now.

  2. The Emerging Critic

    February 20, 2012 at 9:41 AM

    Dain, I love the many to many concept. I never bought into the 1:1 marketing model as being practical.

    • dainmcquarrie

      February 20, 2012 at 10:05 AM

      Very true. 1 to many marketing just doesn’t seem practical anymore in spreading a brands message. Especially because of how many social tactics that are available and the time that consumers devote to them. Makes sense to start a conversation where they are and through a medium that will let them share it. Friends will believe friends better than they will the marketer.


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