The Science of Social Timing

23 Feb

This infographic provides some great insight as to when to post on Facebook and tweet on Twitter.  Timing is everything.  Post or tweet too soon or too late in the day or on the wrong days of the week and no one will be ready to read what you have to say.  Don’t waste your time and money; post when appropriate.

science of social timing part 1

Original article: The Science of Social Timing


Posted by on February 23, 2012 in New Media


Tags: , , , , , ,

4 responses to “The Science of Social Timing

  1. juliealong

    March 4, 2012 at 6:02 PM

    What a great visual representation to summarize the findings behind The Science of Social Timing! I did find it very interesting that the traffic to Twitter and Facebook increase after 5PM and on the weekends. This wouldn’t have been my first thought as peak social timing. Thanks for posting!

    • Dain

      March 5, 2012 at 9:43 AM

      I had a feeling around the end of the day is when most people would hit their social networking sites. It’s right before they go home; they don’t want to start a new project that late in the day; they just want to go home and are relaxing a bit before they do so. It makes sense.

  2. kmcglumphy

    February 27, 2012 at 7:07 PM

    This infographic is great! Many times we often wonder, as marketers, when we should post to reach the most individuals. Sometimes we figure the content will speak for itself, but instead it is really about when and what channels are you distributing. After reviewing this, I am definitely going to be rethnking my approach to social media.

    • dainmcquarrie

      February 27, 2012 at 8:46 PM

      I was excited to find this because I knew there were metrics out there like this somewhere. Social media just like email opens and website traffic peaks around certain times of day. Capturing the attention of ones target audience through the right medium is important but it’s even more important to catch them when they are actually looking at that medium. This is going to be really important for Twitter since there is such extended conversations found on this site, those who have been busy all day will miss most the conversation unless you can post some of its best bits around the time when most people are apt to be looking.


Lay it on us (write a reply)

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: