Tag Archives: consumer motivations

The Best of the Social Media Best Practices

Create Sharable Content

Almost every marketing blog offers a slew of posts dedicated to best practices for using social media in marketing. One would think that we’d all be experts with so much advice. Yet, there’s one bit of advice, the best bit, which seems to be going unheeded by a good percentage of social media marketers – posting sharable content.

In a recent blog post for Pacific Bridge Marketing, I cover five main consumer motivations for sharing content online. If we as marketers can address one or all of these motivations when making content, it’s more likely that it will be shared.

Read the full article here to learn more.


Posted by on June 3, 2013 in New Media


Tags: ,

%d bloggers like this: