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Facebook Pages and “Many-to-Many” Marketing

Facebook Pages and “Many-to-Many” Marketing – The Clickable Search Engine Marketing Blog – Advertising | Clickable.com.

Pyramid vs. Many to Many advertising

This Clickable.com article speaks about the importance of having a Facebook page as a business owner. Some key thoughts from the article:

“People are on Facebook, and they’re going to talk about you. By owning and claiming your presence, you have the ability to start participating in the conversation.”

“In most cases, it’s easier to get Facebook users to interact with your page than it is to get them to interact with your website.”

“The increasingly digital world we live in has forced B2B and B2C brands to think beyond their traditional marketing – where a few people decide the brand messages their audiences receive – to programs and campaigns that originate with and revolve around the audience’s digital life. Facebook is one of the important aggregators of these audiences.”

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Posted by on February 17, 2012 in New Media

 

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