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Building Personal Brand Equity on LinkedIn: What Today’s Digital Networkers Should Avoid

Building Personal Brand Equity on LinkedIn: What Today’s Digital Networkers Should Avoid

I recently wrote a blog post for Pacific Bridge Marketing out of the Washington, D.C. area in which I discussed 10 things that people using LinkedIn to build their own personal brand equity should avoid doing.

What we do and say online can impact what others think of us.  If we as professionals don’t conduct ourselves correctly online, especially on social media sites, we could miss out on job opportunities and promotions or in the worst case scenario, lose our job.  Building our personal brand equity is a process and requires that we know how to use online tools like LinkedIn correctly.

Below are a handful of the things we should avoid doing on LinkedIn specifically in order to correctly build our personal brand equity:

  • Inappropriate Connection Requests
  • Being a Spammer
  • Posting Uneducated Updates or Comments
  • Having Generic Recommendations
  • Making Last-Minute Connections

Read the full article here to learn more.

More on personal branding and building personal brand equity here.

Happy Linking!

 
2 Comments

Posted by on March 7, 2013 in New Media

 

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How to Find a Job Through LinkedIn

LinkedIn logoI recently wrote a blog post for Pacific Bridge Marketing out of Washington, D.C..  In it, I explained how to find a job through LinkedIn, one of the most powerful career networking sites available to date.  I listed over 20 ways that the site can be used for this purpose, making it what seems to be the most comprehensive resource for this specific endeavor through this particular site.

The post is broken down into 4 sections, each of which is a different way to make the site help you find a job.  They are:

  • Making Your Profile Searchable
  • Making Your Profile Engaging
  • Making the Site Work for You
  • Putting in Your Time

You can choose how much you want LinkedIn to help you in your search by how many or how few of the techniques in each section you apply.

Check it out here.

Good luck on the job hunt!

 
2 Comments

Posted by on July 18, 2012 in New Media

 

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